Texel.Phygital

Digital will help bring design and the consumer closer together. Designers can gain data-based insights into trends and consumer behavior. This tightening loop can help fashion brands anticipate the next big trend and increase the amount of merchandise they sell at full price.

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Benefits

Time
to Market

Even in an era of fast fashion, time to market is a competitive advantage. An end-to-end digital transformation can squeeze the calendarby up to 40%.

Long-Term
Efficiency

Companies should digitally transform to generate long-term value, not necessarily short-term savings. It takes time and resources to transform from 2D to 3D designs.

Consumer

Fashion innovation remains rooted in the past and based on gut and guesswork. Digital will help bring design and the consumer closer together.

Digital means
sustainable

No textile waste

The fashion industry generates 92 million tonnes of textile waste every day

Less CO2 emissions

10% ist he fashion industry’s contribution to global CO2 emissions. That’s second place behind the oil industry

No more product returns

In 2019, over 500 million parcels ordered online were returned in Germany only. On average, every return causes CO2 emissions of almost one kilogramIn 2019, over 500 million parcels ordered online were returned in Germany only. On average, every return causes CO2 emissions of almost one kilogramIn 2019, over 500 million parcels ordered online were returned in Germany only. On average, every return causes CO2 emissions of almost one kilogram

How It Works

3D surveys provide the ability to conduct additional research based on collected 3D models without the repeated participation of people. As long as there is an Internet connection, the obtained 3D-models can be accessed from anywhere, with each client receiving a unique key for connecting via API.

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