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As the global pandemic has swept across the globe, the way consumers buy fashion has changed forever. Sustainability matters have now become even more important than ever before, playing a key role in the purchase decision making processes. This trend can be viewed as a change in a positive direction that encourages companies to implement more sustainable fashion practices. Alongside the rising importance of sustainability, the popularity of online shopping has also boomed. To address both of these trends, forward thinking companies are utilising innovative fashion tech solutions that are rapidly emerging in the market and are disrupting the traditional ecommerce shopping experience.